Born in Hawaii. Worn Everywhere.
Since 1971, Lightning Bolt has defined surf style, now reimagined for today.
OUR HERITAGE
Then. Now. Always.
In 1971 revered Hawaiian surfer Gerry Lopez teamed up with experienced Surf Line Hawaii store manager Jack Shipley to form an elite boutique for Hawaii’s best surfer/shapers. The symbol was the Lightning Bolt and the symbol meant energy – the energy of Hawaiian surf, but also the energy of human physicality and artistry to make the surfboards to ride that energy deeper, faster and more radical.
THE ORIGINAL SURF STYLE
Timeless. Effortless. Authentic.
It’s been almost 50 years of a brand that represents the true spirit of surfng and that inspired one of the most iconic lifestyles of the last century. We see Lightning Bolt as a collective brand and a universal common heritage.
We work under the philosophy of a “collective construction” for the preservation of A Pure Source. Today the Bolt is still a symbol that embodies the spirit of that mythical antihero.
More Than a Logo
The bolt has always stood for something different.
Not loud. Not forced.
Just Unmistakable.
Worn by those Who Know.