The Lightning Bolt logo is iconic. Universal. As is always the case when something reaches this level, its origin becomes associated with various stories. Rumors abound. Some say the bolt was a graphic metaphor for a type of marijuana circulating in the Hawaiian islands in the late 1960s. Gerry Lopez, the brand’s co-founder, puts it differently: “IT WAS ALWAYS ABOUT THE ENERGY.”

As the 60s gave way to the 70s, Hawaiian surfers were deeply inspired by the Shortboard Revolution. This movement brought a fresh approach to surfing. With mini-guns, surfers could push boundaries like never before: going deeper and tackling the backdoor at Pipeline, and soaring higher on the lip at Sunset Beach.

Our story aligns with a pivotal moment in the evolution of surfing. Hawaiian surfers, including the legendary Gerry Lopez and Rory Russell, redefined what was possible at Pipeline. Their unmistakable style and groundbreaking approach earned them international acclaim as the Style Masters. The world was mesmerized by how they gracefully combined the raw power and beauty of Pipeline.

Meanwhile, as Pipeline gained worldwide fame, Lightning Bolt became the most recognizable image and brand in surfboards. The bolt was the first thing visible emerging from the barrels, symbolizing not just the energy of Hawaiian surfing, but also the physical and artistic drive required to push the limits of what was possible on a surfboard—to do what had never been done before.

Lightning Bolt surfboards were designed to be as fast and agile as possible, a top-tier product for the elite. Naturally, Gerry Lopez teamed up with the experienced Jack Shipley to create a shop dedicated to the best surfers and shapers in Hawaii.

Gerry, Rory, BK, Reno, and Tom Parrish, regarded as the most influential shapers of Lightning Bolt, were the best surfers crafting the finest boards for the top surfers.

Over the years, a new generation of shapers joined Lightning Bolt, each bringing their unique expertise and passion while honoring the brand’s iconic legacy. Names like Vitor "Spottt," Craig Hollingsworth, Pat Rawson, Duke Aipa, Tom Eberly, Paul Blacker, and Juan Diego have become synonymous with innovation and craftsmanship. Inspired by the pioneers who came before them, these shapers have redefined surfboard design, pushing boundaries to ensure Lightning Bolt remains at the forefront of surfing. As the brand celebrates its 50th anniversary, their dedication stands as a testament to preserving the energy, artistry, and spirit that have defined Lightning Bolt for half a century.